Welcome to this episode of Live with Sondra, where we head north to unpack how Canadian operators balance smart pricing, people-first leadership, and sustainable park profit. Our guest is Bob Williams, General Manager of Calaway Park—a three-decade industry leader known for operational excellence, service culture, and community impact.

Join us for an informative episode of Live with Sondra. In this session, Bob Williams and Sondra will dive into:

• Value-Driven Pricing & Access: Why free parking, flexible food policies, and transparent online pricing build trust—and how to avoid pricing becoming a barrier for families.
• E‑commerce that Reduces Cost: Moving passes and ticketing fully digital to lower overhead and meet guests whe ...