Welcome to this episode of "Live with Sondra", where we explore how innovation, safety, accessibility, and sustainability are shaping the future of the attractions industry. In this session, Sondra is joined by Jacob Wahl, President and CEO of IAAPA, the global association serving the attractions industry.

With decades of leadership experience and a global perspective, Jacob Wahl dives into how IAAPA is leading the charge in redefining industry standards through collaboration, education, and advocacy.

In this exciting episode, Sondra and Jacob explore:

• Emerging Industry Trends: From intellectual property and short-form attractions to immersive overnight experiences and guest inclusivity.
• The Role of Technology in Guest Experience: H ...