👻 It’s Halloween, and while the season is full of spooky fun, nothing is scarier for an attraction than a poorly designed buyer journey. In this solo episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, uncovers the terrifying impact of not optimizing your guest’s buying experience and how it could be costing your attraction revenue, guest satisfaction, and long-term loyalty.

In this session, Sondra explores:

• Cart Abandonment Nightmares: Why 70% of buyers abandon their carts and the top reasons why guests hesitate to complete their purchase.
• Confusing Buyer Journeys: How a poorly structured checkout process leaves guests frustrated, confused, and less likely to return.
• Spikes in Revenue: