What truly moves buyers today?

Jon Goehring, Coach Jim Johnson, and Dr. Rehnuma Karim welcome Jim Pancero — sales structuralist, author, and world-class sales coach — for a deep dive into the science and art of selling in today’s landscape.

Jim shares why traditional sales approaches are changing rapidly and how focusing on customer needs and concise messaging (one to one and a half minutes!) leads to breakthrough success.

He unpacks:

• The four foundational selling skill layers: attitude, operational skills, tactics, and strategy
• Why most salespeople fail to follow a deliberate, multi-step sales process
• How to engage buyers earlier in their buying journey despite information overload
• The power of assumptive, validated questions that build trust and reveal real needs
• Real-wo ...