Innovation is often treated as a reaction to external shifts. This discussion explores the tension between being a designer of change and becoming a victim of it.

We break down why innovation is not about your DNA or a specific skillset. Instead, it is about a fundamental mindset shift that allows you to initiate change proactively. We explore why professional expertise often restricts us to incremental improvements while outsiders frequently find the biggest breakthroughs.

• The difference between proactive initiation and limited reactivity.
• Breaking out of the mental prison created by your own professional experience.
• The power of subtraction and identifying what to stop doing.
• Leveraging a fresh perspective to bypass industry legacy and assumptions.

How would your approach change if you active ...