As AI-powered search experiences continue to evolve, social media managers are hearing new terms like AEO (Answer Engine Optimization) and wondering what they mean for their work. Does SEO still matter? How do you optimize content for AI-generated answers? And where does social media fit into all of it?

In this episode, HeyOrca Content Marketing Manager Iliyana Shoushounova breaks down what social media managers need to know about SEO and AEO. She'll explain how SEO has evolved, what AEO is, how the two work together, and the practical steps marketers can take today to optimize their content for both. You'll also get a look at the tools, workflows, and quick wins Iliyana recommends for teams just getting started.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

-----------

Follow HeyOrca

 ...