In this episode, we are joined by Jenny Li Fowler, the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and award-winning author of “Organic Social Media, How to Build Flourishing Online Communities”. She also hosts the podcast, “Confessions of a Higher Ed Social Media Manager”.

Jenny will be teaching us about her 6M framework that you can use to build a social media strategy that can withstand any algorithm change or shift in the industry. This framework highlights goals, storytelling, processes, platforms, tracking, and more. By applying the 6Ms, you’ll equip leadership teams with actionable insights to make smarter, data-driven decisions and earn leadership trust and buy-in. Don’t miss this!

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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