Community is the one thing your competitors can't copy. But it's not the easiest thing to build, especially from scratch. In this episode, community experts Joe Teo and Christina Garnett walk us through their Social Media Manager Community Building Canvas, and share us their insights on:

• What community is (and what it isn't)
• The questions you need to be able to answer to build a successful community
• How to measure success

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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