From grant strategy and infrastructure to indirect costs, university research relies on a complex, fast-moving system to pursue discoveries and deliver real-world impact. Lara Ferry, vice president of research for ASU Knowledge Enterprise and President’s Professor, joins the show to explain how universities balance basic curiosity-driven work with applied goals, the challenges and opportunities of the current federal funding landscape and more.

Lab Coat Optional is a production of the Strategic Marketing and Communications team at Arizona State University’s Knowledge Enterprise.

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