The Upper Limit Problem (ULP) - the evolutionary hard-wired default mode of the brain which says we can only have a limited amount of success.

Have you hit an upper limit?

E.g,: Getting sick before an important pitch. Starting a fight with your spouse after raising a round. Yelling at your kids after closing a customer. Signing a terrible term sheet and giving power away to a board member or misaligned investor.

The problem:

We have a limited tolerance for feeling good. When we hit our Upper Limit, we manufacture thoughts that make us feel bad. We have a limited tolerance for life going well.

When we hit our Upper Limit, we do something that stops our positive forward trajectory.

Our species has grown accustomed to pain and adversity through millennia of struggle. ...