Can content compress a 20-year reputation-building journey into just six?

Charley Li, founder of Plot Joinery, joins Jimmy to unpack how brand, trust and operational discipline helped a young architectural joinery business compete against companies with decades of experience.

Charley shares how he went from studying construction management and failing to win a single client with his first business idea, to launching Plot Joinery with $20,000, progressively building an approximately 14-person team and moving into an 800-square-metre manufacturing facility.

The conversation goes well beyond joinery.

Jimmy and Charley discuss why marketing can accelerate both a great reputation and a terrible one, whether every construction business should be creating content, and how long-form media can build the trust required to win higher ...