In Episode 50 of Jimmy Talks Construction, Jimmy sits down with Joel Griffs from Heidi Build for a brutally honest conversation about carpentry, construction business, insurance work, and why scaling isn’t always the answer.

Joel shares how Heidi Build has carved out its place by taking on custom carpentry, structural steel, excavation, concreting and insurance repair work, rather than following the usual online advice to “niche down” or remove yourself from the business. The conversation covers the reality of running a trade business in Australia, why margins are getting tighter, how equipment costs have changed, and why simply answering the phone and doing what you say you’ll do is still one of the strongest business models in construction.

Joel also opens up about losing more than $1 million after COVID through fixed-price building ...