This Keynote Statement by Paul O'Connor, Founder & CEO at This is Seaweed Ltd. kicked off the conference and enthralled attendees with practical applications to the conference's main themes. Paul, the Founder and CEO of Seaweed Ltd and is based at the NovaUCD Innovation and Research Center in Dublin, told the audience about his real case study of Innovation and sustainability— two major themes for us at the IPBN. Have a listen!