This special in-person interview was recorded in Los Angeles during the LA Vertical Drama Market in May and is featured as part of the Short Drama Alliance 2026 Q2 Online Forum.

Wenwen speaks with Elizabeth Dell, a producer and consultant in vertical micro series who currently leads projects for Hoorae Media. Previously, as Head of Production at Inkitt, the parent company of CandyJarTV, Elizabeth oversaw more than 30 vertical productions. Her wider career spans independent films, digital series, technology, games, and audience-focused entertainment.

In this episode, they discuss:

• Why succeeding in microdrama requires an understanding of storytelling, production, technology, platforms, and monetization • How audience data can inform adaptations, identify memorable characters, and reveal which episodes viewers rewatch • Why vert ...