In this episode Laura Hamilton, Matron for Matron for Public Health and Inequalities at County Durham and Darlington NHS Foundation Trust discusses the launch of the safer sleep saves lives campaign.

The campaign reminds parents and carers to:

• Always place your baby on their back to sleep.
• Keep your baby smoke-free during pregnancy and after birth.
• Use a firm, flat sleep surface.
• Never sleep with your baby on a sofa or armchair.
• Keep your baby in the same room as you for the first six months.
• Avoid alcohol, drugs or medications that can make you drowsy before caring for your baby.

Every conversation about safer sleep has the potential to make a difference. By sharing the same evidence-based messages across all services, the campaign aims to support families, reduce preventable  ...