In today's episode, I'm sharing a change that has been quietly taking shape: the podcast and newsletter have a new name. It all started when I noticed that the words my clients and listeners kept using were pointing to something I hadn't fully articulated yet.

I'll tell you the story of how the new name came to be, what it reveals about how I think about building a business, and the concept that now ties all my offerings together.

There's a new metaphor in town, and it might just change how you see your business. Curious? Come listen.

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