One of my favorite things in the world--is the movie trailer. Now, I say "thing" because I’m unsure if it's a stand alone work of art, or if it’s a commercial. In contemporary culture, it’s quite clear when someone is selling something to you. It’s quite clear if this thing is art or motivated by commerce. But, enter the movie trailer—yes, it’s a commercial to the movie. But, its not so much a commercial or call to action (go see this here), often its tempting it’s audience, seducing its audience. You ever see a trailer and you think “nope” the way a you’d say “nope” to a person in a bar, with a bad pick up line? You watch them come and go.

A trailer is a bit like that. When you’re being seduced, or enticed—you don’t know, but you know you want to go. Whether It’s stand alone trailer, with no footage from the movie, or the voice ov ...