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She built a company for 16 years.

Managed 40 people.

Exported handmade seed paper across three continents.

And had never once opened the financial statements herself.

Nileta Knoetzen is the co-founder of Growing Paper — a South African handmade, plantable seed paper company turning recycled paper into cards, stationery and gifts embedded with real seeds.

Behind the scenes. Running the factory floor. Keeping people employed through COVID, cash flow crises, and a co-founder stepping back.

And still running from money topics.

Until she ...