In this episode of Crafting Strategy Module Takeaways, Macarena and Grant explore how strategy moves from analysis to creation — from diagnosing what’s broken to building something coherent, resilient, and future-ready.

They trace the module’s three-act arc:

1. The Problem (LEGO) — A case study in what happens when a firm’s choices fail the three tests of a good strategy: external consistency, internal consistency, and dynamic consistency. LEGO’s turnaround under Jørgen Knudstorp illustrates how aligning these elements can rebuild advantage from the core.
2. The Process (KITEA) — Using an options-led approach, students learn to generate multiple, integrated systems of choices, test assumptions with the “what would we have to believe” method,  ...