In this episode, Jimbo Someck, founder of "⁠Jimbo’s⁠" shares his perspective on organic food, health, and the deeper values that have guided his business since its inception. He discusses why non-GMO and organic standards matter, how food quality impacts personal health, and the importance of educating consumers about what they put into their bodies. Jimbo also reflects on his own dietary evolution and the commitment it takes to stay aligned with these principles in a constantly changing food landscape.

Jimbo’s is a natural and organic grocery store based in San Diego. Jimbo's is known for its wide selection of high-quality organic produce, natural foods, supplements, and wellness products, with an emphasis on non-GMO, organic ingredients and h ...