In this episode of Going With the Flow, Lucas Cellino sits down with Job, longtime website and SEO partner for Cellino and founder of JMAX Media Solutions. Job shares how his partnership with Cellino began nearly seven years ago, when a quick conversation with Luke at a Niagara Business Associates meeting turned into a six-hour deep dive into marketing, community, and collaboration. What started as a professional connection has since grown into a lasting friendship and partnership built on authenticity and shared values. Job reflects on his journey from entertainment to building JMAX Media, how Buffalo’s business community shaped his growth, and what he’s learned from working side by side with the Cellino team. Together, they discuss the evolution of SEO, the impact of AI on marketing, and why authentic, community-driven content still matters mos ...