Welcome to another innovative episode of Go Go Grow Business Growth Podcast hosted by Michelle Page, your go-to podcast for valuable insights and practical advice on business growth and scalability.

Michelle flies solo this episode to explore GTM – Go to Market – for small and medium sized businesses through the lens of generative AI.

We bust through common misconceptions and highlight its powerful potential to boost revenue and reduce expenses by enabling you to expand your sales and marketing capabilities, supercharge research and data analysis and streamline process through automations.

Misuse can also damage your brand reputation, weaken customer relationships, yield inaccurate results to queries and expose your company to  ...