Time for Sales and Marketing!  But who is your customer?  Do you know your TAM, your SAM and your ICP?  What is their VOC? Do you really KYC?  It’s critical in 2024 that you SMYKM.

Confused?  Co-hosts Dasha Tyshlek and Michelle Page clear the confusion by engaging in a lively discussion on the next Go Go GROW episode, “Back to the Fundamentals - It’s All About the Customer, But Who Are They?”  We help make sense of the acronyms above and identify the Who, What, Where, When and How of scaling your business around the fundamentals - your ideal customers. 

We dig into the common misconceptions around the use of personalization in sales and marketing, what makes it effective versus ineffective, and explore ALL the different ‘Who’ questions which must be answered.  We detail the implications to consi ...