When Abby Helman Kelly discovered in her 30s that she was gluten intolerant, she found herself in the same frustrating maze many of us know too well—mysterious symptoms, confusing labels, and endless trial-and-error eating. After a naturopath suggested cutting gluten and dairy, Abby’s stubborn eczema cleared up, and she felt better than ever. Later, an egg allergy entered the picture, giving her an even deeper understanding of the challenges of a free-from lifestyle.

Out of her own health journey came a mission: help others navigate gluten-free living in a way that’s not just safe—but fun.

What started as a hyper-local Connecticut gluten-free restaurant guide quickly grew into Wicked Gluten Free, now one of the fastest-growing gluten-free expos in the country.

From her very first event in 2017 to pivoting during COVID when in- ...