In this episode of Get Discovered, host Joe Walsh sits down with Max Woelfle, SEO Team Lead at On, one of the fastest-growing sportswear brands in the world.

Together, the two talk about what the brand's move from on-running.com to on.com revealed about AI training data, entity confusion, and why the technical foundations brands lay today will determine their visibility in an agentic world.

On is a Prerender.io client too, which makes Max's perspective on JavaScript rendering and AI crawler visibility particularly grounded.

What you'll learn:

• How and why On migrated from