How can HR leaders learn to sell without selling?

Why should every HR leader think of themselves as a salesperson?

My guest on this episode is Brendan McAdams, B2B Sales Coach & Consultant and author of ‘Sales Craft’

During our conversation Brendan and I discuss the following:

• Why every HR leader is already in sales, whether they call it that or not
• How sales is really the work of helping someone make a better decision that is right for them
• Why status quo is often the strongest competitor to any HR initiative, and what to do about it.
• How surfacing objections out loud ("killing the deal") builds trust and accelerates real buy-in
• Why "if we do this, who loses?" is one of the most useful questions an HR leade ...