"Our guest today is tackling the fishing industry at just 13 years old. Shelby Wells is the founder of Hammer Baits, a custom fishing lure business born out of a passion for the sport and a desire for better gear. Frustrated by generic, mass-produced tackle, Shelby started hand-crafting baits that fish actually can’t resist. Today, we're diving into how this young entrepreneur balances school, life, and building a rising fishing brand. Please welcome the brains behind the bait, Shelby Wells!"