We are joined by Avi Ruben from Iron Lion Soap. Avi started making hygiene products when he was sixteen, and became the local soap dealer for his community. In 2008, he officially founded Iron Lion Soap from the necessity of wanting a better soap for his family and friends. Today, Avi employs a team of eight people dedicated to creating the highest quality shower experience. He divulges how he authentically meshes his personal values with his brands’ ethos. Both Avi and Iron Lion’s core value is “people over everything”, and that is shown through everything they do. He teaches us the fundamentals of skin health, toxic chemicals in the hygiene industry, and how to keep life clean.

Follow Avi at @ironlionsoap and shop his products at https://ironlionsoa ...