In this episode, Danica and Katherine discuss the challenges of balancing small business ownership with personal life, especially during the busy holiday season.

They reflect on the toxic nature of hustle culture and the importance of taking time off to avoid burnout. The conversation also touches on Black Friday's evolution and its implications for small businesses, as well as strategies for collaboration among small business owners to enhance their market presence.

In this conversation, Danica Dixon and Katherine discuss the challenges faced by small business owners, particularly those in the handmade sector. They explore the unrealistic expectations that often lead to burnout, the impact of economic realities on sales, and the importance of understanding customer needs.

They emphasize the need for empathy and realistic goa ...