Logistics is a $1 trillion industry — and much of it still runs on email, WhatsApp, and phone calls.

In this episode, we sit down with Diego Rhon, a founder building an AI-driven logistics brokerage designed to automate freight coordination without breaking trust or existing workflows.

Diego explains why logistics has resisted innovation for decades, why brokers still exist, and why most automation efforts fail in fragmented markets like Mexico and Latin America. Instead of forcing companies onto new platforms, his approach uses AI to replicate the human coordination layer — quietly structuring information while preserving the way people already work.

The conversation also dives into the founder journey behind the product: leaving a stable job, navigating doubt and imposter syndrome, raising capital across different markets, and ...