In episode 94, we sit down with Hans — co-founder & CEO of Nufi — to unpack how trust infrastructure actually gets built in Mexico and across Latin America.

Hans breaks down what KYC and KYB really mean in practice, why compliance is the real “moat,” and how Nufi went from manual verification workflows that took weeks to a system that can return answers in minutes. We also go deep on why KYB is the “black pearl” — and how their in-house AI stack is changing the way banks, fintechs, and businesses verify companies, reduce risk, and move faster without cutting corners.

But this conversation goes beyond ops and product. Hans gets brutally honest about the entrepreneurial path: why “motivation comes and goes,” why you have to choose to show up, and what it looks like to keep executing through panic, depression, and setbacks — one st ...