In this episode, we sit down with Tara, founder and CEO of Splice Software, to explore her 19-year mission of proving that data, when handled responsibly, can be used for good. Tara breaks down what trust-led personalization actually looks like, why preference design matters, and how secure, localized AI can strengthen—not replace—human connection. She shares the early influence of growing up around 1970s database systems, the psychology behind voice and language tuning, and why the biggest barrier to AI adoption isn’t compute power or infrastructure, but human comfort, privacy, and trust. From the decline of text messaging to the rise of secure chat and natural voice experiences, Tara explains how consumer behavior is shifting and what companies need to do to keep up.

We also dive into the realities of scaling: expanding into Europe too e ...