Sarah Aubrey - Electrification, decarbonisation and the power of a single post.  

Sarah is the owner of an instagram account called @elecrify_this. She started the account one 40 degree day in Sydney in December 2023. Then on Christmas Day, she accidentally posted a reel that went viral, gaining her tens of thousands of followers.

She has a down to earth approach on how to decarbonise and electrify your house. Her instagram account has only been running a short time but it is already jam packed with practical videos on how to make your home more efficient. If kilowatt hours are your language, she has reduced hers to 12 a day during winter.

She ‘broke the internet’ with a video showing what an Australian ‘weather strip’ is - the post got over a million views. She is a keen observer of how politics in Australia are changing as they aim for 80% renewables by 2030.

If you are wondering why S ...