Cultural marketing isn't a trend. It's a standard. And nobody understands that better than Bonita Samuels.

Bonita is a cultural marketing lead at the forefront of ensuring diverse voices are seen, heard and represented in the advertising industry and in this episode she's not holding back. We get into what authentic marketing actually looks like, why so many brands are still getting it wrong, and what it really means to be a trailblazer in a space that wasn't built for you This is an honest, unfiltered conversation about culture, creativity and the courage it takes to change an industry from the inside.