Takeaways

• Why crop planning is the turning point from hobby flower growing to building a scalable floral business
• How documenting planting dates and harvest timing creates better business decisions year after year
• The four ways crop planning helps flower farmers predict, scale, and align production with real demand

In this episode of Farmers to Florists, Dr. Liz Fiedler Mergen breaks down the mindset shift that transformed her flower farm from growing beautiful blooms to growing intentionally for profit and reliability.

If you are selling subscriptions or farm stand bouquets, flexibility works. But once weddings, event design, and wholesale floral relationships enter the picture, crop planning becomes essential.

Dr. Liz explains the four core functions of a crop plan: predicting bloom timing, tra ...