Welcome to EY India Insights podcast!

In this episode, we explore how India’s over‑the‑counter (OTC) pharmaceutical market is transforming with rising self‑care awareness, the growth of digital commerce and ongoing gaps in healthcare accessibility.

Sumeet Chandna, Partner, Life Sciences, EY‑Parthenon India, discusses how evolving consumer behaviour is prompting pharma companies to rethink brand building, product formats and go‑to‑market strategies. He also highlights the need for a clearer OTC regulatory framework to enable simpler communication, unlock investments and strengt ...