Muriel Touati, Founder & CEO of Exit 3D Studio, has reviewed over 100 acquisition deals — and the pattern is clear: most founder-dependent businesses sell for 1–3x revenue instead of 4–6x. In this episode, she breaks down the Valuation Gap and shows how small teams can close it by building decision leverage, not just operational leverage.

Muriel shares what buyers actually look for, why predictable revenue is the foundation for acquirability, and how systematizing decisions — not just tasks — transforms a founder-dependent operation into a transferable asset. Her new book "The Valuation Gap" launches July 27, the day after this interview.

What you'll learn:

• Why founder-dependent businesses consistently sell for 1–3x instead of 4–6x
• How to build decision leverage that reduces dependence on any si ...