Edward Van der Lande spent 11 years as an Army Major before becoming a food business founder — building More Toddler Meals, a UK freeze-dried toddler food brand, from a market stall with no funding and no shortcuts.This is a real founder story about starting a small business from scratch: the cash flow management struggles, the sacrifices his family made, and the lessons the military taught him. In this episode:

• Why he left the army to pursue one of the more unconventional business ideas in food
• The moment his wife had to take on more work just to cover the salary he wasn't drawing
• Behind-the-scenes chaos of running a food business startup (including chopping the end of his finger off mid-shift)
• How army discipline shaped his approach to startup finance and staying resilient
• What it actually costs  ...