In this episode of Everyday Excellence, host Todd Baldwin interviews Karen Crnkovich, President and Owner of DMC Service, Inc. They explore the realities of building and scaling a commercial HVAC and plumbing business, with a deep focus on leadership decisions, business culture, and long-term growth strategy.

Karen shares how the company evolved from traditional word-of-mouth and referral-based growth into a more structured and strategic marketing approach, including the importance of selecting the right marketing partners who deliver personalized insights rather than generic, “copy-paste” solutions.

The conversation also dives into the critical role of organizational culture in employee retention, highlighting why strong culture must be intentionally built to sustain loyalty in today’s workforce.

DMC Service, Inc. website:  ...