In this episode of Everyday Excellence, host Todd Baldwin interviews Eric Weishaar, owner of Breckenridge Landscape. Eric shares practical insights from building a successful landscape design and construction company, emphasizing the often-overlooked reality that strong sales skills are the foundation of any sustainable business.

He explains why many skilled tradespeople struggle when starting their own companies—not because of a lack of craftsmanship, but because they underestimate the importance of selling, marketing, and customer acquisition.

Eric discusses how his early strategy focused heavily on generating demand through trade shows, direct customer engagement, and building visibility, reinforcing the principle that “sales cures all.”

Breckenridge Landscape website:  ...