Letting Go of Shame, Pivoting wit...
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Letting Go of Shame, Pivoting with Strategy, and Building Buying Power with Deja Howard

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Enterprise Confessional di Deshea Shepard

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In this episode of Enterprise Confessional, Deshea sits down with Deja Howard former corporate accountant turned beauty entrepreneur turned credit and financial education strategist—for an honest conversation about identity shifts, imposter syndrome, and the power of understanding money beyond hustle.

Deja shares her journey from a stable corporate role at a university to launching a beauty business funded through personal loans and credit cards—and the hard realities that forced her to pivot when health challenges made behind-the-chair work unsustainable. What followed wasn’t failure, but a strategic reinvention rooted in financial literacy, credit mastery, and self-trust.

Together, Deshea and Deja unpack: • The emotional and psychological side of imposter syndrome during career pivots • How credit c ... 

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rebrandingbusinessbeginning againMaturityGoal planningRealistic goalsclientgrowthBeauty industry mindsetentrepreneurship