TikTok, YouTube Shorts, and Instagram Reels don’t just entertain—they train your brain to “switch,” and that can make long videos, movies, books, and even conversations harder to stay with. In this episode, JP breaks down how short-form content chips away at attention spans, why TV seasons used to feel bigger when they had more episodes, and why modern streaming has become “binge now, wait forever”—especially with sci-fi shows like Pluribus.

JP also explains why he’s boycotting Shorts on his channels and making episodes as long as he wants, because he’s not building for the algorithm Hive-Mind—he’s building for longform viewers who still want stories with payoff. Plus: a quick note on Ted Season 2 premiering March 5 on Peacock.

What’s your “potato moment” when you realized your attent ...