This is our 26th episode, and we have not taken a single step to promote this podcast. These things are quite a lot of effort to record, edit and release to the public, we created an entire website and brand pack - why can’t we bring ourselves to tweet about it, or to generally hustle to bring in numbers? What’s going on with that psychologically?

We both have an absolute horror at promoting ourselves. It’s vulgar, it’s embarrassing. We enjoy The Rest Is History but cringe when they’re asking us to join the Rest Is History Club and reading out those terrible adverts. At least on television and radio the adverts and promotion are dissociated from the programmes themselves, allowing us to separate the two things in our heads. There’s something quite humiliating about the actual talent having to debase themselves with tawdry commercial matters ...