From Family Packaging to Luxury Brand: The Enbacci Story with Yong-Li

DTC Slingshot di Lachie Thompson

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🌟 Join us on the Social Slingshot Podcast as we sit down with Yong-Li, the Director of Embrace Products Group Pty Ltd and Co-Founder of the luxurious Australian skincare brand, Enbacci. As a cosmetic chemist with a certification in Advanced Skin Science, Yong-Li shares her incredible journey from working in her family's packaging business to pioneering a thriving brand.🎙️ In this episode, we delve into the world of luxury skincare, sustainability, and the power of innovation in the personal care industry. Yong-Li discusses the birth of Enbacci, its commitment to using sustainably sourced fruit and plant stem cells, and the journey to filling a gap in the market for Australian-made luxury skincare.💡 We also explore the invaluable lessons learned, including the significance of intellectual property, the challenges of regulation and compliance in th ... 
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