AI is changing how creative teams think, design and deliver experiences. But where does it help, and where should the work stay human? Rick Smith and Chris Riebschlager discuss how Dimensional Innovations is using artificial intelligence in experiential design, creative technology, rapid prototyping, client research, meeting notes, vibe coding and AI-assisted storytelling. They explore the role of AI in improving workflows, visualizing complex ideas, supporting client communication and creating personalized experiences while keeping human creativity, accountability and real-world fabrication at the center.