The Scrum guide defines a Product Owner (PO) as a role accountable for maximizing the value of a product resulting from the work of a Scrum Team. To become great at product management, however, you must be willing to move beyond the textbook definition of a product manager. She says, "You do not attract bees with vinegar, but with honey".

In this podcast, you will discover:

1. Why product management is a critical competency in an organization seeking to drive value in the products/services it is shipping into a market
2. What you need to know to structure and get your MVP right
3. Why engagement and negotiation are important skills that every PO needs to learn
4. Why P ...