The episode explores the critical disconnect between medtech startups and hospital systems during the pilot phase of product testing. While founders often view these trials as essential milestones for their company's survival, hospitals frequently treat them as low-priority experiments or simple favours to clinical staff. The text identifies common failure points, such as vague success metrics, technical integration hurdles, and a lack of dedicated clinical champions with the time to oversee implementation. To bridge this gap, the source outlines a strategic framework for success that emphasises clear, written objectives and realistic timelines. Ultimately, it serves as a practical guide for both entrepreneurs and healthcare leaders to ensure tha ...