What makes people fall in love with a brand?

In this episode of DeepBrief, I had a conversation with brand leader Linda Appie to explore the art of brand stewardship: how great brands earn trust, develop a personality, remain relevant, and create lasting connections with the people they serve.

From FMCG to banking and financial services, Linda reflects on what she's learned about building brands that resonate long after the campaign ends, and why the best brand builders understand people before they understand products.

If you work in marketing, communications, business or leadership, this conversation will challenge how you think about brands, and the people behind them.

Linda also hosts the MindHerBizness podcast, where she has candid conversations with women leaders and ...