In this episode of Data Planet, host Emma Davis interviews Rick Huebner, Chief Executive Officer of VISTECH.

They explore what it takes to build and sustain a technology business through decades of constant change, from the early days of software development to today’s AI-driven landscape.

Rick shares why businesses should define their processes and problems before adopting new technology, arguing that AI is ultimately a business process implementation rather than simply a technology upgrade. He also explains how VISTECH has grown through client retention, referrals, and long-term partnerships rather than relying solely on traditional sales funnels, and how the company expanded from custom software development into SolSuite CPQ, a SaaS platform designed to automate complex product c ...