In this episode of Data Planet, host Emma Davis interviews Kate Minnema, go-to-market strategist and AI adoption consultant at Magenta GTM Solutions.

Kate shares why successful AI adoption starts with strong go-to-market strategy rather than simply choosing the latest tools, explaining how AI accelerates execution without replacing strategic thinking.

She introduces her business ethics framework for responsible AI adoption, covering transparency, fairness, accountability, data privacy, and governance, while highlighting the importance of keeping humans accountable for AI-assisted decisions.

The conversation also explores how organizations can evaluate existing AI capabilities before investing in new platforms, the risks of exposing customer and proprietary data to third-party ...